Tag Archives: TV commercials

TV ads I could do without

Two commercials I hate now, both of them for internet/streaming services.

In the first, there’s a boy shown in his family’s home transfixed with a tablet. He won’t look at anything else for days. He’s seen in his tree house and even in the bathroom with the device. He stares like a zombie and nobody stops him – or says “Are you done with your homework?” or “Put that damn thing down and take out the trash” – not even when he’s hogging the bathroom. The family goes on about their business around him. Now, I was silly, I thought he wasĀ reading something. Wrong. In the final scene he’s put out popcorn and snacks in front of the family TV. “What’s all this?” someone asks or words to that effect. “I’m all caught up and ready for the next season!” the boy exclaims. Final shot is of the proud family all snuggled up sitting in front of the TV.Ā  They let their kidĀ binge watch a TV show and areĀ pleased with him for doing it!

The other ad shows a clearly divorced mother handing off her son for a visit with his dad at the father’s home. For the entire visit the two hang out online. They don’t ride bikes, they don’t play catch in the yard, they don’t make pasta sauce, they don’t have heart-to-hearts. They play together with their devices like two ten-year olds. At the end of the visit the mother returns for her boy. He gets into the car and immediately boasts to his mother how great dad’s WIFI is. Clearly feeling competitive, mom turns to boy and offers him cookies, saying how greatĀ mom’s cookies are. Boy happily reaches for the cookies. So basically, this former couple’s kid is going to get stupid and fat while they war over his loyalties. Nice!

At least they didn’t copyright “Plumpify”

There’s a TV ad running now, as well as a print ad, for CoverGirlĀ® “Plumpify Mascara” (I didn’t name it, I’m just the messenger here) featuring Katy Perry. In the commercial, Katy hops around and vamps and does what she does well. In tiny, look-away-to-eat-some-popcorn-and-miss-it print on the screen are the words “Katy is wearing lash inserts.” I had a bad, twitchy, what the??? reaction when I saw that statement on the TV but I tried to rise above and let it go. But then I saw the qualifier again in the ads with the Sunday paper yesterday and by gum, I just couldn’t!

Lash inserts?? LASH INSERTS??!? What, WHAT, I ask you is the POINT of advertising mascara which is, um, supposed to make your eyelashes look bigger, fuller, lusher – for cryin’ out loud they’ve NAMED the product PLUMPIFY mascara – if the model isn’t demonstrating the effects of the ACTUAL PRODUCT but instead is primarily showing off her surrogate eyelashes??? I know I need to calm down, I’m sorry, but there outta be a law, I’m-a-just-saying.

This would be like advertising the WonderbraĀ®, and including tiny, we-don’t-really-want-you-to-notice-this-but-the-lawyers-said-we-had-to-include-it print that says the model “has breast implants.” I mean, really, REALLY?? Deep breaths, deep breaths.