Two commercials I hate now, both of them for internet/streaming services.
In the first, there’s a boy shown in his family’s home transfixed with a tablet. He won’t look at anything else for days. He’s seen in his tree house and even in the bathroom with the device. He stares like a zombie and nobody stops him – or says “Are you done with your homework?” or “Put that damn thing down and take out the trash” – not even when he’s hogging the bathroom. The family goes on about their business around him. Now, I was silly, I thought he was reading something. Wrong. In the final scene he’s put out popcorn and snacks in front of the family TV. “What’s all this?” someone asks or words to that effect. “I’m all caught up and ready for the next season!” the boy exclaims. Final shot is of the proud family all snuggled up sitting in front of the TV. They let their kid binge watch a TV show and are pleased with him for doing it!
The other ad shows a clearly divorced mother handing off her son for a visit with his dad at the father’s home. For the entire visit the two hang out online. They don’t ride bikes, they don’t play catch in the yard, they don’t make pasta sauce, they don’t have heart-to-hearts. They play together with their devices like two ten-year olds. At the end of the visit the mother returns for her boy. He gets into the car and immediately boasts to his mother how great dad’s WIFI is. Clearly feeling competitive, mom turns to boy and offers him cookies, saying how great mom’s cookies are. Boy happily reaches for the cookies. So basically, this former couple’s kid is going to get stupid and fat while they war over his loyalties. Nice!