TV ads I could do without

Two commercials I hate now, both of them for internet/streaming services.

In the first, there’s a boy shown in his family’s home transfixed with a tablet. He won’t look at anything else for days. He’s seen in his tree house and even in the bathroom with the device. He stares like a zombie and nobody stops him – or says “Are you done with your homework?” or “Put that damn thing down and take out the trash” – not even when he’s hogging the bathroom. The family goes on about their business around him. Now, I was silly, I thought he was reading something. Wrong. In the final scene he’s put out popcorn and snacks in front of the family TV. “What’s all this?” someone asks or words to that effect. “I’m all caught up and ready for the next season!” the boy exclaims. Final shot is of the proud family all snuggled up sitting in front of the TV.  They let their kid binge watch a TV show and are pleased with him for doing it!

The other ad shows a clearly divorced mother handing off her son for a visit with his dad at the father’s home. For the entire visit the two hang out online. They don’t ride bikes, they don’t play catch in the yard, they don’t make pasta sauce, they don’t have heart-to-hearts. They play together with their devices like two ten-year olds. At the end of the visit the mother returns for her boy. He gets into the car and immediately boasts to his mother how great dad’s WIFI is. Clearly feeling competitive, mom turns to boy and offers him cookies, saying how great mom’s cookies are. Boy happily reaches for the cookies. So basically, this former couple’s kid is going to get stupid and fat while they war over his loyalties. Nice!

21 thoughts on “TV ads I could do without

  1. JT Twissel

    Sounds like a commercial for Comcast! There’s another one where the family goes to visit Gram and Gramps and the first thing the older couple does is turn on the television. Motto: better upgrade or your grandkids won’t come to visit. Probably true but ugh.

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    1. writerinsoul Post author

      Yes, I remember that ad. The kids act all bored at the prospect of going and are so happily surprised on arrival! A relative of mine suggested the kids be handed a stick and a hoop instead.

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  2. foguth

    The commercials that frustrate me are the ones which are so ‘artsy’ that I can’t figure out what is being advertised. Seriously! As an example, there is one where the characters seem to be modeled on vikings – very rustic – but after several viewings, I’ve concluded that (despite the fact that the most high-tech thing shown is a hammer) they are selling car wax….
    Perhaps it’s just me and others see the logic.

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  3. Ally Bean

    I’ve not seen either of those commercials but I can understand why you don’t like them. I’m old enough to remember when a kid stayed inside watching TV instead of playing or making or doing, we called that kid a VIDIOT [video + idiot]. It was not a term of respect.

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    1. writerinsoul Post author

      My mother was very old school and called our tv the “idiot box” so I get it! I find offensive the suggestion by these ads that the internet or streaming media makes families closer; it’s so counterintuitive and just, well, false.

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  4. Pix Under the Palm Fronds

    There was a time when plenty of commercials ticked me off. I don’t watch TV now. It is on pretty much during the day and most of the evening because I have a husband that likes TV. I became so tired of TV with all the negative stuff that I just said nope. I watch a lot of YouTube music and listen to a lot music through Pandora. I do understand where you are coming from because I was so sick of commercials I just gave up TV.

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    1. writerinsoul Post author

      I often literally avert my eyes from the ads that bother me the most. Some, like these two in particular, I find myself studying to see if they are really saying what I think they are saying. You’re smart not to watch TV; I watch it in jags. I don’t have any “shows” now though and find myself watching old repeats of shows I enjoyed in the past.

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