I bought a new pair of cheap, skinny jeans yesterday. I like skinny jeans because I can move freely in them, I don’t have to worry about the legs being long enough, they look great with boots, and in winter there’s no chilly breeze up-drafting from the ankles. The pair I found was a brand I’d never heard of (brand name concerns me not a bit; a low price and attractive fit do).
American Quality Denim ay? Are you sure?
Yep, more evidence. But are you REALLY sure?
Hell yeah they’re sure! They even have a little flag!
But wait. What’s this now?
See. I just don’t get this. Who are they marketing these jeans to??? Americans? Chinese? Somebody else? I certainly am aware the ubiquitous phrase “Made in China” has a bad rap. But “Made in America” isn’t exactly a stellar one by most objective standards. And what is “American quality” denim?? Particularly if said denim was made in China. It’s a cultural koan! What if instead of having “American Quality” slapped all over it the jeans prominently said “Chinese Quality Denim? If I’m being honest, that might give me pause, but they’re still the same jeans, and had I checked out these theoretical pants, I’d have seen just what I did: reasonably well-made jeans (finished off seams, no weird miscellaneous hanging threads, legs of equal length, a metal zipper that lays flat and slides easily, and so on). They are decent quality. But whose decent quality?! I am confused on a new level.