There’s a TV ad running now, as well as a print ad, for CoverGirl® “Plumpify Mascara” (I didn’t name it, I’m just the messenger here) featuring Katy Perry. In the commercial, Katy hops around and vamps and does what she does well. In tiny, look-away-to-eat-some-popcorn-and-miss-it print on the screen are the words “Katy is wearing lash inserts.” I had a bad, twitchy, what the??? reaction when I saw that statement on the TV but I tried to rise above and let it go. But then I saw the qualifier again in the ads with the Sunday paper yesterday and by gum, I just couldn’t!
Lash inserts?? LASH INSERTS??!? What, WHAT, I ask you is the POINT of advertising mascara which is, um, supposed to make your eyelashes look bigger, fuller, lusher – for cryin’ out loud they’ve NAMED the product PLUMPIFY mascara – if the model isn’t demonstrating the effects of the ACTUAL PRODUCT but instead is primarily showing off her surrogate eyelashes??? I know I need to calm down, I’m sorry, but there outta be a law, I’m-a-just-saying.
This would be like advertising the Wonderbra®, and including tiny, we-don’t-really-want-you-to-notice-this-but-the-lawyers-said-we-had-to-include-it print that says the model “has breast implants.” I mean, really, REALLY?? Deep breaths, deep breaths.